IKEA STUDIO

- FROM WHERE 700 MILLION PEOPLE GETS ATTRACTED!

PHOTOS 33

ÄLMHULT. SWEDEN. 2012. I believe in handmade quality items and the arts and crafts, but I wanted to go see the space used to attract 700 million people to come to the stores worldwide. This is where the catalog pictures are taken for all the countries. The catalog is the biggest print publication in the world, three times the Bible.

The pictures you will see here are taken during the short periods when the vast studio space of mass production was resting. When it was just there.